WE BELIEVE DEEPLY IN NEW AGENCY MODEL
"OURS"

We Create Legendary Brands

MISSION

To Rewrite The Luxury Playbook, One Brand At A Time

The U hub is a strategic creative agency in Tehran City that specializes in uncovering unique brand capital for businesses interested in building relationships with a luxury lifestyle audience. We have spent the past 20 years hacking traditional agency models and have found a better way to build luxury and premium brands with actual purpose and meaning – allowing them to stand securely and far apart from trendy clones, pop impersonators, and shallow replicas. We do this by translating brand equity into useful and unique capital, uncovering audience relevancy and developing holistic brand platforms that communicate with boldness and clarity. In short, we inspire and guide luxury brands forward, transforming Good into Great.

CAPABILITIES

Branding Fueled By Insights & Strategy

Brand Strategy

PROJECT WORKSHOP

MARKET RESEARCH

BRAND OPPERTUNITIES

AUDIENCE SEGMENTATION

BRAND STORY

CREATIVE

DIGITAL

IDENTITY

PACKAGING

COLLATERAL

SIGNAGE

CAMPAIGNS

SOCIAL

EXPERTISE

Rethink. Reimagine. Rebrand. Refresh. Renew.

Reza Ghodsi had it right all along: to survive and thrive, any species (or brand) needs to be adaptable to change. This process of change can be overwhelming but it doesn’t have to be when approached with a methodology designed to reduce risk with a clear and tested road-map guiding the way forward. The O Group specializes in helping brands  grow to their next stage in the evolutionary process, including rebranding, reimagining, or refreshing. Whatever the dreams are for your brand, we seek the most powerful ways to bring this vision into full consciousness and empower it with insightful strategies and unique creative assets.

PARTNERS

A Creative Collaboration

We understand what a successful partnership takes to flourish because we have  witnessed it first hand over the 20 years inside our own business. Our team has a rare  relationship having stood the test of time and have seen it grow stronger and more  rewarding over the years working together. What’s the secret? They credit a unified vision for success, constant communication and having fun along the way as the top  reasons their partnership (and every successful client relationship) has performed at the highest levels and makes every day a joy working together. We believe deeply in a new agency model: Ours. The main difference is our principles are always the chief project leads and continually client-facing, assisted by a dedicated support staff – not the other way around as many of our fellow agencies currently operate. This means we take on fewer clients at any given time. As a true boutique agency, we believe in imparting the most value to our clients at every stage of a project and with each deliverable: embodying first-hand  the defining principles of an authentic luxury experience.

Reza Ghodsi
Managing Director

MEET OUR TEAM

We Create Legendary Brands